Approximately 2-Years ago a highly regarded amplifier manufacturer told Bruce Brisson he desired a “great sounding $10k speaker cable” to showcase his less expensive designs. He further referenced the performance of the SHD 120 Speaker cable within that discussion as a Bench Mark to shoot for. The designer’s goal was to deliver performance approaching the SHD 120 speaker cables (~29K /pr) for about half the cost. Brisson knew this would require extreme cuts in parts and labor. Machined aluminum enclosures were eliminated and special tuning options removed in favor of fixed (preset) circuits. While circuit topologies remained similar or the same, capacitor and inductor sizes were reduced by using more "through hole" technology on printed circuit boards.