NEW HIGHRESAUDIO STREAMING BY SUBSCRIPTION


HIGHRESAUDIO is launching its own high- resolution 24-bit subscription streaming service in April 2018. HRA- Streaming is aimed at the music-loving music connoisseur, Hi-Fi enthusiast and customers that appreciated a high-quality sound reproduction. For the past eight years, HIGHRESAUDIO has been able to archive and make available for downloading an impressive music catalogue of very high quality and selected new recordings and analogue-to-digital remasters.

HIGHRESAUDIO's strict quality control program and the company's long-term philosophy in offering only the native, purest, true original source and best sounding repertoire makes HIGHRESAUDIO the market leader in this field of the music industry. With more than 200,000 registered customers and an average of 64 new customers signing-in per day, HIGHRESAUDIO emerges from the niche into the mainstream, covering a broad target group of quality-conscious music listeners from age 27 to 77.

"I believe that there is a target group beyond the mainstream that values sound quality and wants to be served honestly and competently." (Lothar Kerestedjian, CEO HIGHRESAUDIO)

Now, is the right time to offer our customers access to our complete archive via a subscription. HRA-Streaming is available as an annual subscription and allows access to currently 35,000 handpicked albums in the original and native sampling rate in the 24bit FLAC codec. On average, 100 new albums are added per week to the HIGHRESAUDIO archive, which are also included in the streaming subscription. Furthermore, the customer receives curated and thematic playlists. Playlists today are the form in which we most like to hear our music. Creating good playlists is an art in itself, so we do not leave it to chance. It is important to us that our customers have access to carefully and competently compiled playlists. This is why renowned music journalists, editors and musicians create new playlists every week.

"My goal and aim is to deliver a world-class music service beyond the mainstream with our experience, expertise, creativity and commitment." (Lothar Kerestedjian)

HRA-Streaming by subscription:

• 7 days free trial
• HRA-Streaming: Special price: 179,99 GBP / 199,99 EUR (12
months) or
• HRA-Streaming + Downloads: 229,99 GBP / 249,99 EUR Streaming
+ Downloads (12 months)
With the Download option in the streaming subscription, the customer buys Downloads at a permanent discount of 30%. An attractive offer in case the customer wants to own his favourite albums.

HRA-Streaming is initially available in the following countries: Belgium, Denmark, Germany, Finland, France, Greece, United Kingdom, Netherlands, Italy, Ireland, Croatia, Luxembourg, Austria, Poland, Portugal, Sweden, Slovakia, Slovenia, Spain, Czech Republic, Norway, Switzerland.

The customer receives with his HRA-Streaming subscription a HIGHRESAUDIO desktop app for Windows and / or Apple OSX. To be used via USB from his computer to the DAC to the stereo system to access the high-resolution audio files for a pristine and unadulterated sound reproduction. The desktop app for Windows and Apple OSX was developed in cooperation with the Berlin based audio specialist digitalklang. digitalklang is also developing the HRA-Streaming apps for iOS and Android, which will be available to subscribers free of charge for mobile use throughout the year.


"Pure will, determination and passion have moved me to develop the perfect source for the purest and pristine sound experience at home. Future-oriented technologies and developments are now paving the way for HRA-Streaming to offer an editorially managed and high-resolution music streaming service at a very attractive price point. "(Lothar Kerestedjian)

Strategic partnerships:

Partnership with airable by TuneIn:

The partnership with airable provides access to HRA-Streaming through Arcam products, Cambridge Audio, Cocktail Audio, AudioNet, T+A, Simaudio, AVM, Cyrus, CH Precision, Harman Kardon, Mark Levinson, Panasonic, Quadral, Yamaha, Primare, Revox, Russound, TechniSat, TeleStar and Lindemann Audio. The airable platform partners include Audivo, Frontier Silicon, engineeRed, StreamUnlimited, Quantek TW, SkiDeev and Shenzen Ulysee. The airable.API includes HRA-Streaming and VirtualVault. Newly added manufacturers are regularly listed on the homepage.
HIGH-END in Munich with Audio Physic & x-odos:

HIGHRESAUDIO is a guest at Audio Physic & x-odos at the HIGH-END in Munich and presents several times a day HRA-Streaming on the network streamers and audio servers of x-odos. x-odos offers the all- round customer-friendly package with integrated HRA homepage, HRA Download Manager, HRA-Streaming and VirtualVault. We present the HRA-Streaming desktop App for Windows and Apple OSX among other partners and manufacturers at the HIGH-END show in May.

Audirvana:

Audirvana continues our successful partnership. Audirvana integrates HRA-Streaming and makes Audirvana the only serious choice for the most comprehensive HighRes software player on the market. Audirvana customers have access to HRA-Streaming and VirtualVault.

Offer for journalists:

We have an attractive offer for journalists. The HRA-Streaming annual subscription costs ONLY: 140 EUR. If interested, we provide a URL with the special conditions.

Playlist Editor:

If you are interested, you can get access to the HRA-Streaming Playlist Editor and create playlists. I think, that it is a very good marketing tool to score by your readers, subscribers and target group ;)

About HIGHRESAUDIO:


HIGHRESAUDIO is a music store that offers exclusively high-resolution downloads to own and streaming via subscription of recordings with the highest possible sampling rate, covering all types of music genres. With more than 35,000 albums on offer, HIGHRESAUDIO provides a broad range of music for Hi-Fi enthusiasts and music lovers who value and appreciated sound quality. HIGHRESAUDIO was founded by a team of experienced, visionary and enthusiastic music experts and studio engineers in Germany. The team has harnessed technological advances in the music industry to help music lovers in search of an authentic listening experience. HIGHRESAUDIO also develops innovative services and applications, creating new business models and opportunities for artists, labels and manufacturer of digital audio products.

About HRA-Streaming:


Masters of Sound

We are masters of our craftsmanship and we take great pride in what we do and have to offer. Every single day and every single note. We understand the art unadulterated sound reproduction, the basis for a unique sound beauty. With in-depth understanding of music preparation and reproduction a fascinating sound space is created. Digital music data ist prepared in such way, loudspeakers and headphones are driven to their best and emotions are set free.

The perfect source

Our goal is to make music sound as emotional and moving as possible, without limitations, without boundaries. We are driven by the same high ending demanding like aficionados of vinyl insist to be attributed to this analog medium exclusively, but at a level of what is technically feasible today. That’s why we are better than the vinyl record in all disciplines. There is nothing better to hear music.

Guarantor of 24bit quality

Choosing and delivering high-quality music data in pristine quality, requires decades of experience, in-depth musical understanding and the skillful use of world-class audio technology. Our HRA-crew therefore consists of sound engineers with many years of professional experience. Music loving individuals who care about the music itself as well as their transmission into digital high-resolution music data. Delivered to the customer in the highest possible quality.

Cooperation with the best of their guild in the HiFi branch.

Already in the early days, we recognized the need to integrate our service into audio devices. The advantage: You can conveniently download and stream music data without using an external computer. Meanwhile, many manufacturers of audio devices have integrated our original concept into their devices, such as Burmester, NAD, Bluesound, AURALiC, Cocktail Audio, Phonosophie, x-odos, HiFi Akademie many more. Audio devices from these manufacturers allow the convenient access to our download and streaming services. Check it out – its truly a great experience!

Innovative & Pioneering

In early 2009, we have initiated and created a unique and new tier in the music industry for discerning listeners that demand truly the best possible sound reproduction from a non-physical medium. We were successful positioning ourselves in a hitherto unoccupied niche in the music industry.

Over the years, contrary to the trend in music business, we have demonstrated that there is a market and audience for a media-free digital product away from Apple & Co. For the manufacturers of audio equipment, inflamed by our initiative and our business model, a new and exciting market emerged. Given the reason to develop and manufacture new audio products. The readiness of these manufacturers opened the way for us from the niche into the mainstream market. There, our innovative business model now bears the most beautiful fruit for discerning listeners.

24bit FLAC decoder and P-MQS

We are proud of our own R&D department, whose goal is to develop and deliver the best quality digital music to our customers. One of these means is embodied in a High-bit FLAC decoder that allows digital music data to be transmitted to the customer without loss or corruption. Music will be enjoyed at the client’s sound environment in outstanding vibrancy, transparency and spaciousness. We also owe a breakthrough innovation to our R&D department for streaming music digitally in excellence to the customer. The magic word is P-MQS (Pure Master Quality Sound). The basis of an innovation, which sets new standards in the world of music reproduction and distribution, is our High-bit FLAC format. With P-MQS, our customers receive in a unique way via streaming the digital production quality from the recording studio. Authentic, native and 100% original, just as the artist and producer created their work.

Editorial service

For each album we provide extensive editorial contributions as well as access to the booklet (if available), to biographies and to photos of the artists. Professional reviews of selected albums are available on a weekly basis.

Thematic playlists

Playlists art the format in which we listen to our music these days. Creating good playlists is an art in itself, so we do not leave it to chance. It is important to us that our customers have access to carefully and competently compiled playlists. This is why renowned music journalists, editors and musicians create new playlists every week.

Personal user-profile

Throughout a filter in the HRA Streaming App, the content of our streaming service can be customized to your personal music needs and requirements. When registering and subscribing, we ask for gender, age, preferred artists, genres and moods. This user-profile is saved and the filter which may be switched on and off in HRA Streaming App will change the content of the streaming service as desired. In the HRA account settings, the filter can be altered and saved at any time.

Optimized playback via headphones

We have integrated an interface to support Sonarworks “Tru-Fi” for our HRA streaming into our mobile app. "Tru-Fi" is a software that calibrates and linearizes, respectively the sound of headphones. The "Tru-Fi" interface in our app allows "Tru-Fi" to be enabled or disabled. To enjoy "Tru-Fi" it must be purchased from the Sonarworks homepage. (In the future, the "Tru-Fi" option will only be available together with the mobile HRA streaming apps for iOS and Android.)

StreamOn

With StreamOn, a free mobile phone option of Deutsche Telekom, you can use your music carefree on the go - without worrying about your high-speed data volume! StreamOn is available for free from Magenta Mobil M / Magenta Mobile M Young. Please check with your local mobile provider. (In the future, the StreamOn option will only be available together with the mobile HRA streaming app.)

FAQ Streaming:


What’s HRA Streaming?

HRA Streaming is an commercial-free, audiophile and high-resolution music streaming service in exclusively 24-bit (HiRes Audio) supplemented by extensive editorial expertise of experienced and well-known German music journalists. HRA Streaming grants access to the entire music archive of over 35,000 handpicked and carefully selected albums from the HIGHRESAUDIO platform. On average, over 120 albums are added each week to our archive. We offer you two HRA-Streaming option: HRA- Streaming and HRA-Streaming + Album Download at a permanent discount rate.

Can I test HRA Streaming for free?

Yes, you can! Try our HRA streaming service free of charge for 7 days, provided you sign up. Meanwhile, you can cancel your account at any time. We do hope, that you’ll like your service and will sign up for 12 months subscription.

Which payment methods are available?

Payment is possible via VISA, MasterCard and PayPal. 

On which devices can I use HRA Streaming?

HRA Streaming currently works on Mac and Windows desktop computers as well as on network players of selected partner manufacturers. You can soon also find HRA Streaming in the software players of Audirvana, ROON and Amarra. Mobile support on iOS and Android (smartphones / tablets) is currently under development and will be available for free later this year.

Do I need an Internet connection?

Yes, HRA Streaming requires a fast and stable Internet connection. At least 16 Mbit/s (net) or higher are required. A fixed cabling with your router / home network is absolutely necessary for the playback of high-resolution audio files. WiFi, Bluetooth or aptX-HD do not offer enough bandwidth to support the playback of high-resolution audio files.

Why a Desktop App (program) for Windows and Mac?

We have developed a native Desktop App for the operating systems of Microsoft Windows and Apple MacOSX. The HRA Streaming App is necessary to render the 24-bit FLAC files up to 192kHz, 24bit lossless and unadulterated. Important: in the settings of the HRA Streaming App, the sound output of the receiving playback device e.g. if you use a D/A converter via USB output needs be selected and assigned. The HRA Streaming App needs to be downloaded and installed from our homepage. Click on the download button and follow the instructions for downloading and installing the app.

Why no web-browser support?

None of the common web browsers such as Internet Explorer, Chrome, Firefox or Safari supports playback of 24-bit FLAC files.

Is mobile usage supported by HRA Streaming?

An Apple iOS and Android app are under development and will be available for free later in 2018.

Does HRA Streaming work with mobile bandwidth?

HRA Streaming only works with LTE networks. We do recommend using the offline mode in the Apps to ensure uninterrupted playback (not yet available).

How can I terminate my subscription?

You can cancel your subscription at any time on our HRA homepage. The minimum subscription term is 12 months. See My Account -> HRA Streaming.

Can I import playlists from other streaming services?

No, currently you cannot import playlists of third-party services, such as from Soundiiz.com. Playlists are currently created exclusively by our editors. Many albums and tracks do not exist in 24-bit. Therefore, playlists from other providers cannot be imported.

Why should I opt for HRA Streaming?

Opt for HRA streaming because you want to listen to music genuinely natively and experience a totally unique sound experience. We want to be a service that serves both, the user and artists, bringing them closer to each other. Enjoy playlists curated by music journalists as well as articles and reviews exclusive to HRA Streaming.

Album-Download discount with Premium subscription

As a Premium HRA-Streaming subscriber, you'll receive attractive special conditions, if you want to buy an album and download to own it. The terms and conditions vary depending upon the licensor. We can grant you maximum up to 30%. We cannot offer you a further discount, for example if a promotion or discount campaign are running on the HRA Download Shop. These further discounts are then not available to you. Thank you for your understanding.


Contact:

HIGHRESAUDIO ⎢The Sound Of Music. Lothar Kerestedjian
Waldenserstrasse 2-4, Gebäude D, 2. Stock D-10551 Berlin-Tiergarten, GERMANY Phone: + 49 30 55878326
Fax: + 49 30 61293029