Now, that is quite an interesting analog accessory... "The Mind-Pop Revolution name was given to a new product which combines record stabilization with the ability to lift the tonearm at the end of the play. We didn't know exactly what to call it... is it a bird, is it a plane?... And then we realized, we brought to the industry a new term: the presslift! The Mind-Pop Revolution presslift is the newest improvement instrument for manual turntables! The "press" is for the record, the "lift" is for your peace of mind."