Magico Listening Room

Magico's measuring and verifying room acoustics outcome - mission accomplished. "This monumental endeavor aimed to ‘eliminate’ the room from the listening experience so we could hear what the speakers, and only the speakers, actually sound like." 

"The goal was to achieve a predictable correlation between simulations, measurements, and listening impressions while minimizing room interaction. 

This allows us to design a neutral balanced speaker that can work in any room once room issues are mitigated. 

You can change room behavior; you can’t change the speakers. If a speaker is voiced to a particular room, it will likely never be right in others."