New Chord Company’s Choralloy Plating Technology

Chord Company is progressively upgrading a number of its cables’ connectors with its new ChorAlloy plating technology, the company’s next-generation plating system. ChorAlloy is a multi-metal plating technology that provides a significant upgrade over the company’s previous silver plating and marks a major step forward in connector performance. Its myriad benefits include much lower intermodulation, full solderability and crucially, a tarnish-free finish.
Chord Company technicians previously identified the detrimental effects of tarnish (silver sulphide Ag2S) in silver connector plugs, noting Ag2S can give rise to intermodulation effects at high frequencies, which led to the development of the ChorAlloy project. 
The new ChorAlloy-plated connectors/plugs are already rolling out of the Wiltshire factory and are available on the VEE3 and PTFE RCA/phono connectors, ChordOhmic speaker connectors (spade and 4mm banana), USB types A and B and now, BNC connectors along with DIN/XLR connecting pins. C-series, HDMI and streaming cables, plus mini-jack connectors remain unchanged.

About Chord Company

Chord Company is the UK’s leading high-performance A/V cable manufacturer. The company has been painstakingly designing and hand-building superior audio cables in Britain, for discerning customers in over 50 countries, for more than 30 years.
Chord Company is driven by an uncompromising desire to make music ‘live’, regardless of source. The Chord team takes enormous pride in delivering this goal, resulting in class-leading cable products, whether standard or bespoke. In-house design and manufacturing.