Product
The Gold |Silver Direct Cable is technically perfect for pure sound reproduction. The symmetric construction of the conductors – which are insulated with double shielded Teflon and have integrated pure high-quality silver audio connections -directly lead to the connection ports. This construction prevents signal distortion by avoiding signal routing using different materials. The expert community has been impressed by sound quality, construction and haptic feel.
German Design Award 2017 – general
The premium prize of the German Design Council The German Design Award is the top international prize of the German Design Council. Its goal: to discover, present and honor unique design trends. Therefore, every year, top-quality entries from product and communication design are rewarded, all of which are in their own way ground-breaking in the international design landscape. Launched in 2012, the German Design Award is one of the most well respected design competitions in the world and is held in high regard well beyond professional circles.
Nomination The competition sets the highest standards when it comes to selecting the prize-winners: thanks to the unique nomination process, products and communication design services are only invited to participate if they stand out demonstrably thanks to their design quality.
Categories for a broad design spectrum To adequately reflect the diversity of our product and communication culture, the German Design Award is divided into the segments Excellent Product Design and Excellent Communication Design. These cover all aspects of daily life.
Special Mention
The distinction Special Mention is awarded to works whose design features particularly successful sub aspects or solutions – an award that honors the commitment of companies and designers.
The sponsor
The German Design Award is conferred by the German Design Council, Germany’s leading brand and design authority. Its mission is to present the latest developments on the German design scene. Established in 1953 as a foundation on the initiative of the German Bundestag, it supports the economy in consistently achieving brand value through design. This makes the German Design Council one of the world’s leading competence centres for communication and brand management in the field of design. In addition to business associations and institutions, the exclusive network of foundation members includes, in particular, the owners and brand managers of many well-known companies.
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