Pura Power Supplies writes. “Since the founding of Pura Power Supplies in 2021, the company has not stood still. With a series of innovative products, Pura has made a well established name for both in the Netherlands and abroad. One of the most remarkable developments is the Ammonite Elite, an advanced version of the Ammonite switch, which with its five internal linear power supplies is unique on the market. Pura’s products are now sold worldwide and are highly appreciated by their users.
In an ongoing effort to optimize the production process and increasing the aesthetic value of the products, Pura has introduced a completely new housing. It’s made of 3 mm thick aluminum and finished with a stylish dark gray powder coating. The housing is further embellished with a front and back made of stainless steel with lasered texts, which gives it a premium appearance.”
This new designed housing will soon also be used for the Dodo dual linear power supply and the standard Ammonite switch. Pura plans to extend this design to all products in their range, which will further strengthen the brand identity and create a unified look. With this strategic move, Pura remains at the forefront not only technically, but also in the field of design and brand experience.